New year considerations for your digital marketing strategies

Whether you’re looking to increase sales, grow your brand’s profile, or simply engage with a wider audience – digital marketing can play a crucial role in helping you attract high-quality customers and reach new audiences.

We recently caught up with Marwick Marketing – a digital marketing agency founded in Canada, now with an office in Newquay – to discuss what businesses should be looking out for in 2022.

Here are their top three digital marketing tips to consider in 2022

1. Google page title changes – what you need to know for 2022

Previously, website owners could manage the way their page titles appear in search engine results. The new update helps to ensure that the titles displayed on the search results are more accurate, accessible, and readable.

This change is to improve user experience, focusing on the website’s relevance to the search query. But how does this impact you and your business? Read the full article here.

2. The death of the third-party cookie

By late 2023, advertisers and publishers will no longer be able to track users across websites. Google will offer no comparable service in its place. The question on marketers’ minds is “what happens next”?

Most people have heard of cookies, but others may not fully understand them. First-party and third-party refer to how code interacts with a web visitor’s browser.

First-party cookies preserve data for the owner of the domain such as session length and bounce rates, whereas third-party cookies collect data such as name, age, and gender as well as browsing habits and social media activity.

The third-party cookie provides useful data for digital marketers, with its demise marketers must look for alternative ways to capture customer data. Find out more here.