Whether you’re looking to increase sales, grow your brand’s profile, or simply engage with a wider audience – digital marketing can play a crucial role in helping you attract high-quality customers and reach new audiences.
We recently caught up with Marwick Marketing – a digital marketing agency founded in Canada, now with an office in Newquay – to discuss what businesses should be looking out for in 2022.
Here are their top three digital marketing tips to consider in 2022
Previously, website owners could manage the way their page titles appear in search engine results. The new update helps to ensure that the titles displayed on the search results are more accurate, accessible, and readable.
This change is to improve user experience, focusing on the website’s relevance to the search query. But how does this impact you and your business? Read the full article here.
By late 2023, advertisers and publishers will no longer be able to track users across websites. Google will offer no comparable service in its place. The question on marketers’ minds is “what happens next”?
Most people have heard of cookies, but others may not fully understand them. First-party and third-party refer to how code interacts with a web visitor’s browser.
First-party cookies preserve data for the owner of the domain such as session length and bounce rates, whereas third-party cookies collect data such as name, age, and gender as well as browsing habits and social media activity.
The third-party cookie provides useful data for digital marketers, with its demise marketers must look for alternative ways to capture customer data. Find out more here.
If you’re looking to keep up with the latest trends this year and find new ways to access customers, consider the below:
Find out more here
Find out how Cornwall Trade and Investment can help your business.
Words by Wendy Mitchell Cornwall is a place traditionally known for holidays and history, for pasties and Poldark. But there is more to modern Cornwall, as the screen sector is booming in the digital era, thanks to passionate local talent and new networks and infrastructure being developed by local organisations like Screen Cornwall and Falmouth […]
Collison is taking place on the 20-23 June 2022, in Toronto, Canada. Cornwall Trade and Investment is attending and we’d love you to join us. Cornwall-based businesses working in the tech or creative sector could benefit from: Networking on an international stage – over 33,000 attendees Learning and development from the leaders in tech – […]
Cornwall’s green and blue landscape, strong sense of community and commitment to achieving net zero ahead of the rest of the UK make it attractive to purpose-driven businesses focused on the triple bottom line of people, planet and profit. Many of the region’s businesses addressing their environmental and social impact have done so via B […]
Whether you’re looking to locate in Cornwall, or to start exporting beyond its borders, get in touch with our friendly team to talk through your needs.
